Commercial Production in UAE That Sells

We specialize in TV commercials, digital advertising, product spots, retail campaigns, and launch announcements. This includes broadcast spots in 15, 30, and 60 second formats, YouTube and programmatic video ads, hero product commercials, seasonal retail promotions, and automotive or technology launch campaigns. We focus on high-end commercial production for advertising purposes rather than corporate videos or social content.

Commercial production timelines typically span four to eight weeks from brief to final delivery. A standard thirty-second spot requires approximately two weeks for concept and script development, one week for pre-production planning, one to three shoot days, and two weeks for post-production including editing, visual effects, color grading, and sound design. Complex productions with extensive visual effects or multiple locations may require additional time.

We provide end-to-end commercial production including concept development, scriptwriting, storyboarding, casting, location scouting, filming, editing, visual effects, color grading, sound design, and music. You receive broadcast-ready masters and all format variations for your media plan. The only external elements might be specialized talent, licensed music, or specific props, all of which we coordinate on your behalf.

We shoot with cinema-grade camera systems including ARRI and RED, professional lighting packages from ARRI and Dedolight, and precision audio recording equipment. For product commercials, we have motion control rigs, tabletop setups, and macro capabilities. Aerial footage uses licensed drone systems. Equipment is selected based on creative requirements, whether that's a controlled studio environment or complex location shoots across Dubai or Abu Dhabi.

Yes. Our equipment, crew experience, and post-production capabilities match international broadcast standards. We shoot with the same camera systems used on major global campaigns, our colorists work in calibrated suites with DaVinci Resolve, and our sound design meets broadcast specifications. Many UAE brands produce commercials locally that air alongside international work with no visible quality difference.

Standard projects include revision rounds at each major phase: concept and script approval before production, rough cut feedback during editing, and final review before delivery. This structure typically accommodates client and agency feedback effectively. For campaigns involving multiple stakeholders or regulatory review, we can build additional revision rounds into the timeline. Major creative changes after filming may require additional production.

We work both ways. Many projects come through advertising agencies where we serve as the production partner. We also work directly with brands and marketing teams, providing creative development alongside production services. For direct engagements, we develop concepts, scripts, and storyboards before moving into production. Both models deliver the same production quality and process rigor.

We deliver all formats required by UAE broadcasters and digital platforms. This includes broadcast masters meeting MBC, Dubai Media, and Abu Dhabi Media specifications, as well as YouTube, Meta, programmatic, and connected TV formats. Deliverables include various aspect ratios, duration cutdowns, subtitle versions, and clean versions without supers. Files are organized and labeled for easy trafficking to media partners.

Yes, we regularly work with campaign-driven deadlines. For urgent timelines, we can compress production schedules through parallel workstreams, dedicated editing resources, and streamlined approval processes. A straightforward commercial can be delivered in three weeks when required. We'll be honest about what's achievable within your timeline and what trade-offs might be necessary to meet launch dates.

To develop an accurate proposal, we need your campaign brief including objectives, target audience, key messages, and media plan. Sharing your brand guidelines, previous campaign work, and reference commercials you admire helps us understand aesthetic expectations. Timeline requirements and any mandatory elements like talent, locations, or product shots should be communicated upfront. A brief conversation covers these points and allows us to respond with a relevant proposal.