CR8V collaborated with GMC to deliver creative content that captured the bold spirit of the brand. From adrenaline filled action on the Yas Drag Strip to premium lifestyle visuals for the Denali pickup, our work brought GMC’s strength and design to life for the Abu Dhabi market.
GMC is synonymous with power and presence, and our work with the brand focused on showcasing those qualities through high impact photography. The challenge was to highlight both performance and lifestyle in a way that resonated with the local audience while staying true to GMC’s global identity.
Our team conceptualized, planned, and executed a unique photoshoot at the Yas Drag Strip. The shoot captured GMC models in motion against the backdrop of raw speed and performance, reinforcing the brand’s image as a leader in capability. In another project we produced a lifestyle shoot for the Denali pickup truck, framing it as the perfect blend of strength, luxury, and everyday practicality.
Both projects elevated GMC’s presence in Abu Dhabi by creating striking visuals that were deployed across digital platforms and showroom assets. The collaboration demonstrated how CR8V can amplify brand DNA with original ideas, sharp execution, and content that builds emotional connection with audiences.
"Power. Precision. Presence. Our work with GMC turned bold ideas into iconic visuals that drove impact in Abu Dhabi."
