Our focus was on creating campaigns and content that celebrated MADO’s heritage of authentic Turkish desserts and cuisine while appealing to the modern UAE audience.
CR8V and MADO, the renowned Turkish restaurant brand partnered up to strengthen its positioning in Abu Dhabi’s vibrant dining scene. The goal was to showcase MADO not just as a place to dine, but as an immersive cultural experience rooted in Turkish heritage.
The challenge was to stand out in a saturated market where international and local concepts compete for attention. Our approach combined heritage-driven storytelling with modern marketing execution. CR8V developed high-quality content highlighting MADO’s signature desserts and authentic cuisine, executed social media campaigns, and supported event activations to drive awareness and footfall.
"Where Turkish tradition met Abu Dhabi’s modern dining scene. Our campaigns for MADO turned authentic cuisine into an unforgettable brand experience."
