Chevrolet

The Corvette ZR1 C7 is one of Chevrolet’s most powerful supercars, blending American muscle with precision engineering. To support its launch in Abu Dhabi, Chevrolet partnered with CR8V to create visuals that would match the car’s energy and status.

The challenge was to capture the essence of performance and design in a way that connected with both sports car enthusiasts and lifestyle audiences. CR8V developed the creative direction, managed production, and executed a photoshoot that highlighted the ZR1’s aggressive lines, aerodynamic details, and commanding presence on the road.

The result was a set of bold visuals that elevated the Corvette’s launch presence across marketing platforms. The shoot reinforced Chevrolet’s reputation for producing iconic performance cars and gave the ZR1 a memorable introduction to the Abu Dhabi market.